Technical SEO refers to the process of optimizing a website’s infrastructure and architecture to improve its visibility and ranking in search engine results pages (SERPs). This includes optimizing elements such as the website’s structure, code, and content to make it more easily discoverable and crawlable by search engine bots.
One important aspect of technical SEO is ensuring that the website is mobile-friendly and responsive, as more and more users access the internet through mobile devices. This includes using a responsive design that adapts to different screen sizes and ensuring that the website’s loading speed is fast, especially on mobile devices.
Another important aspect is the website’s structure and hierarchy. This includes organizing the website’s content into logical categories and using proper heading tags (H1, H2, H3, etc.) to indicate the hierarchy of the content.
It’s also important to ensure that the website’s URLs are clean and easy to read, and use a sitemap to help search engines discover and crawl all the pages on the website.
Additionally, Technical SEO includes making sure that the website is free of any technical errors such as broken links, duplicated content, and crawl errors, which can negatively impact the website’s visibility in search engine results pages.
Another important aspect is to make sure that the website is fast, this can be achieved by optimizing images, minifying the code, and using a content delivery network (CDN) to distribute the website’s content across multiple servers.
Furthermore, technical SEO includes using structured data and schema markup to help search engines understand the content on the website and display it more prominently in search results.
Overall, technical SEO is an ongoing process that involves continuously monitoring and optimizing the website’s infrastructure and architecture to improve its visibility and ranking in search engine results pages